Writing tools for copywriters
Copywriting is mostly fitting an idea into a strict length, then doing it again for the next platform. A meta description has its own window, a Google ad headline has another, a LinkedIn hook is shorter still, and an A/B test means you are usually carrying two or three variants of every line. Generic word counters do not show the per-platform truncation point, and that is the only number that matters when the work goes live.
Phrasit gives you 26 platform character counters covering Twitter, LinkedIn, Instagram, Facebook, YouTube, TikTok, Reddit, meta tags, Google Ads, and more, each with the correct weighting. The word counter has 18 use-case views for blog posts, newsletters, landing pages, and ad copy with the targets pre-set. The reading level analyzer keeps your body copy in an accessible band, find and replace handles bulk swaps across a deck of variants, and the case converter switches headlines between title case and sentence case in one click.
Core tools
The ones copywriters reach for first- Character counter
Count characters with and without spaces. Built for Twitter, SMS, meta descriptions, and form length limits.
- Word counter
Count words, characters, sentences, paragraphs, and reading time in any text. Real-time stats, mobile-friendly, no signup.
- Reading level
Analyze text with Flesch-Kincaid, Gunning Fog, SMOG, and Coleman-Liau scores. Get grade-level and simplification tips.
- Find and replace
Bulk find and replace across long text with support for regex, case sensitivity, and whole-word matching.
- Case converter
Convert text between UPPERCASE, lowercase, Title Case, Sentence case, snake_case, kebab-case, camelCase, PascalCase, and more.
- Grammar checker
Catch grammar, spelling, and style issues with LanguageTool. Inline suggestions, explanations, and one-click fixes.
Helpful supporting tools
Useful adjacent to the core set- Email tone
Check whether your email reads as friendly, neutral, formal, or aggressive before you hit send.
- Text comparator
Compare two pieces of text side-by-side with line and character-level diff. Shows similarity percentage.
- Reading time
Estimate how long text takes to read and to speak aloud, with slow, average, and fast wpm presets.
- Paragraph counter
Count paragraphs, sentences, and words. Get average length per paragraph and pinpoint the longest one.
- Word frequency
Find the most common words in text with stopword filtering, minimum length controls, and count bars.
- Text formatter
Clean messy text. Trim whitespace, collapse spaces, strip blank lines, convert smart quotes, normalise line endings.
Guides for copywriters
Pick one and try it now
No signup, no paywall, runs entirely in your browser. The fastest way to see whether Phrasit fits your workflow is to open the tool and paste in a real piece of text.